Conversation Designer · Los Angeles, CA
Srishti Saigal
Content model design
Localization
User research
SCROLL
Conversation Designer · Los Angeles, CA
"The future of ethical AI needs the voice of content designers."
My expertise is at the intersection of content model design, localization and UX strategy.
I'm a bilingual conversation designer for agentic experiences, with a STEM master's in journalism from USC.
I have 6+ years of industry experience in UX content design and digital marketing.
From AI-powered conversation flows to pop-ups and chat windows, my work is always grounded in real user research.
With a background in HRtech and Fintech, I can navigate regulated, high-stakes content environments where every word matters.
I bring a decade of experience as a certified yoga practitioner and rock climbing enthusiast.
My hobbies guide me to bring a solutions-focused mindset to my professional journey.
Inspiration strikes when I'm...
Highlights
Launched first cross-border payments app inside ChatGPT. Built the conversation architecture: intent mapping and fall-back states.
Read case study →Defined conversation design guidelines and guardrails for Remitly's first AI agent in WhatsApp, powered by Sierra.
Read case study →Led content design for payment and checkout flows, boosting conversion by 4.8% and revenue by $1.5M.
Designed and shipped the first AI button experience, driving a 3.5% increase in CVR.
Craft
Process
Domains
What colleagues say
That copy is excellent. Really shows user empathy and we're here to help users
Nov 19, 1:11 PM · ✨ 2
copy creds to Srishti ✨
Nov 19, 1:12 PM · ✨ 2
"Pretty much I love working with Srishti! She's our lone UX Writer and she handles everything that comes her way with grace. She's also a very important voice in our brainstorming and ideation sessions and I'm proud to have her on my team 🤝"Manager
"Thanks for jumping on a project very last minute to help us figure out the messaging! Appreciate it"Team Player
"Srishti, we're so grateful for your help with the usability testing. Your attention to detail and expertise were invaluable in making sure that we covered all the necessary areas. Thank you for your hard work!"Amazing Job
"I had the honor of working with and mentoring Srishti during her time at Bold. She is an exceptional UX writer who brings empathy, clarity, and a deep understanding of user needs to every project.
Her calm and thoughtful approach makes collaboration seamless, and her thirst for user research ensures that every word she crafts is purposeful and user-centered. Srishti has a rare ability to distill complex ideas into clear, engaging content, making digital experiences more intuitive, enjoyable, and accessible.
Any team looking for a UX writer who blends strategy, research, and heart would be so fortunate to have her."
— Sr. UX Writer and Mentor
via LinkedIn
"Srishti is a multi-talented UX writer whose sharp and thoughtful contributions span research, collaboration, and writing. She excels at untangling complex issues, seamlessly integrating data into her work to drive research-based insights.
Beyond her professional talents, Srishti is an admirable human being. She approaches every situation with a positive demeanor and a genuine curiosity, making her well-liked and inspiring to those around her."
— Sr. UX Writer at BOLD
via LinkedIn
Project Library
Click the cards to view my work
Led conversation architecture for the first cross-border transfer app now live in ChatGPT.
Designed conversation and guardrails for Remitly's first WhatsApp agent.
A deep dive into writing for trigger copy in the product.
Simplified the job seeking experience with the first AI button in the product that drove a 3.5% increase in CVR.
Content design for payment and checkout flows, that boosted conversion by 4.8% and revenue by $1.5M.
Drove consistency for tone, voice, and ADA across legal, brand, and design teams.
Here's how I ensure I am set up for success during sprint planning.
Can user research drive UX writing? What are some best practices? Find out.
Strategy and collaboration with global teams to build trust through cultural nuance.
Web compliance best practices for writing using WCAG.
Writing & Thinking
I'm building a space to share what I learn at the edge of content design and AI: case studies, conversations, and the questions I keep asking. Coming soon.
Have questions? Opportunities? A pickling recipe?
Send them my way at srishtisaigal@gmail.com, or connect with me on LinkedIn.